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Wear That (1)

Modern essentials that make a statement

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Introducing Serena

Fulfilling Elegance and Every Woman's Style Needs through Wear That's Data- driven expertise
A fuse of innovation, style, and data-driven precision, Serena aspires to redefine the concept of timeless fashion, making luxury in a way that matters to all Wear That women by offering style, convenience and the ideal fit.
 
 

GET THE SERENA BOX

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HOW IT WORKS

Open the door to a world of curated looks with no subscription obligations

Step 1: Fill Out The Style Quiz

Pay 105 AED once for Unlimited Boxes.

Step 2: Receive your Pink box

Speak to your stylist.

 Get 5-10 looks in 3-5 days personalized according to your Body and Budget

Step 3: Buy What You Love

You have 3 days to try them. Keep what you love and send back the rest. Shipping is free both ways.

Let's do it!

An Ode to Timeless Beauty

DATA DRIVEN FASHION

TIMELESS ELEGANCE

PERSONALIZED WEAR THAT EXPERIENCE

SERENA'S CAPSULE BOX

105 AED
One Payment for a Lifetime access to Your Own Expert Stylist

SERENA Collection

  • Data-driven
  • Timeless
  • Clean lines
  • Sharp Designs

WEAR THAT Stylist

  • Outfits delivered on demand
  • Personalized to Your Shape and Budget
  • You just pay for what you keep
  • No Delivery Fees/Return fees
Get The box

SERENA'S DAY BOX

105 AED
One Payment for a Lifetime access to Your Own Expert Stylist

SERENA Collection

  • Data-driven
  • For Every Occasion
  • Embracing Every Woman Style Desire

WEAR THAT Stylist

  • Outfits delivered on demand
  • Personalized to Your Shape and Budget
  • You just pay for what you keep
  • No Delivery Fees/Return fees
Get The box
SERENA'S CAPSULE

Get more than 1000 distinct looks

The 7-piece collection allows you to effortlessly put together more than 1000 distinct looks, a true testament to Serena’s remarkable versatility

 

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SERENA's Capsule Looks

Explore Serena's Lookbook

Learn More About Serena

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